Our approach

At solologic, we believe in high level, quality telemarketing services, which is why we work with our clients to:

Clearly define requirements
solologic believes that no direct marketing campaign is the same. Our clients' objectives, although similar on the surface, require careful logical planning resulting in the implementation of a bespoke individual communication designed to deliver to our client’s needs. Our understanding of and experience in the technology sector allows us to set realistic expectations to ensure every client is able to achieve what they need.

Clearly define the market
This sounds simple on the surface, but in reality, identifying the right people, in the right companies, at the right level with the right message is the foundation of any direct marketing campaign. Working with our clients to clearly identify their market and what the real underlying needs are, is a key area of our expertise.

Source the right data
We have years of experience of knowing where to go for the right data, to ensure all the investment made in every campaign, is focused where it should be.

Identify and develop the key message(s)
Knowing what to say, how to say it and to whom, is what we do well. We invest heavily in our staff; meaning that we have people who are as passionate about our clients' campaigns as they are. We make sure the right messages are developed and used for every campaign.

 

Implement, project manage, refine
Planning is where we differentiate our clients from their competition – implementation is where we differentiate ourselves from ours. We train our staff to make every call as though they were calling for their own company – every attempt is made to talk to the right person and use all of the effort and planning that has been invested in the campaign to generate results.

Analyse, prepare and present results
Data is meaningless without context. At solologic, our project managers work hard to distil the data that is derived from client campaigns, and convert it into useful information and feedback – to give clients the basis of knowing what to do, plan the next steps, and measure ROI.

Review and plan the next steps
We will invest time to analyse the results with our clients and look for trends in the data to help identify the ‘information behind the results’. This often tells us WHY we obtain the results that we have, so that our clients can move forward with maximum effect.

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